The latest publication (Feb. 2017) of Dr. Mark A. Flynn, Assistant Professor of Media & Communication Studies at Emmanuel, was a collaborative effort that explored name dropping and brand mentions in popular music lyrics. He and his co-authors analyzed over 600 songs from the six most popular genres: Rap, Rock, ... read more
Name Dropping and Product Mentions: Branding in Popular Music Lyrics
Name Dropping and Product Mentions: Branding in Popular Music Lyrics